Information for Educators, Librarians, Parents:


1. Indestructibles Are Developed for BABIES: Many books are developed for older children, then printed on cardboard so they may be marketed for babies as well. Indestructibles are specifically developed with the baby in mind.

2. Babies Are Often Overlooked When it Comes to Reading: Educators, literacy experts, and child-development professionals emphasize the importance of reading to babies, but there is little on the market that is truly baby-friendly.

3. Indestructibles Encourage Dialogic Reading: Babies whose mothers talk to them often develop much higher vocabularies than babies whose mothers have a low level of speech*. Indestructibles were purposely created without words in order to encourage natural conversation between parent and baby.

4. Indestructibles Grow With Baby: Because they are wordless and durable, Indestructibles have something to offer infants from birth to toddlerhood. Parents’ conversations can change as the child grows and develops, and pages can be turned quickly or slowly depending on baby’s interest at the time. There is no right or wrong way to read an Indestructible.

5. Indestructibles are Tear-Resistant: It is a developmental milestone when babies begin to grasp and hold onto objects. At this point, many parents shelve favorite books for later to avoid their being ripped and torn. Indestructibles can stand up to the most “enthusiastic” infant (they even come with a “Dare to Tear™” guarantee – which Indestructibles has never had to make good on).

6. For Babies “Reading” Often Looks Like “Chewing”: Indestructibles are created from a waterproof, tear-resistant, paper-like material that lets baby “read” as much as she wants. The book stays intact and there is no worry about ripped pages or choking hazards.

7. Indestructibles Encourage Babies to Talk and Tell Stories Long Before They Can Read: As an infant grows and develops, important cognitive skills are acquired as baby starts to recognize the pictures in the Indestructible and begin naming them, then learns to create his own story and tell what is happening in the pictures.

8. Ownership of the Story Lies With the Reader: Authorship belongs to parent and baby.



Early Literacy is what children know about reading and writing before they can actually read and write. According to research, there are six pre-reading skills that children must learn in order to learn to read:*

1. NARRATIVE SKILLS (being able to describe things and events and tell stories): Because Indestructibles have no words, babies and children can learn to talk about the pictures and tell stories without the limitation of words they are unable to read.

2. PHONOLOGICAL AWARENESS (knowing what language sounds like, being able to hear and play with the smaller sounds in words): Because Indestructibles encourage natural conversation with baby (dialogic reading), babies hear the natural flow of their mothers’ speech.

3. PRINT MOTIVATION (being interested in and enjoying books): Because Indestructibles can be handled by baby without limitation, babies can really enjoy books and reading time without becoming frustrated.

4. VOCABULARY (knowing the name of things): Because they are wordless, Indestructibles allow for moms to use words from their normal vocabulary to describe the pictures. Moms also tend to talk more about a picture when there are no words than if they are reading single-word or few-word texts.

5. PRINT AWARENESS (knowing how to handle a book, noticing print and how to follow it on a page): Because Indestructibles can be handled by babies, they can actually learn how to turn pages themselves and hold a book from an earlier age.

6. LETTER KNOWLEDGE (knowing letters are different from each other, knowing their names and sounds and recognizing letters everywhere): Indestructible’s future plans include some ‘first word’ and ‘first concept’ books to be geared toward older babies who are ready for letter knowledge.